How Oreo's Real-Time Marketing Won Big at the Super Bowl
Learn how Oreo's real-time "You can still dunk in the dark" tweet during the 2013 Super Bowl power outage.
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Avishka Laknath Gunarathna
- Oct 3
- 2 min
Why Investing in a Digital Marketing Team Is Worth It & How to Build a Team That Delivers
Discover key roles and essential qualities to lead the digital marketing team for your business.
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Avishka Laknath Gunarathna
- Sep 21
- 2 min
Why Every Business Should Be On Instagram & How to Make the Most of It.
Discover why Instagram is the game-changer for modern businesses by Avishka Laknath.
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Avishka Laknath Gunarathna
- Sep 17
- 3 min
Do Facebook Ads Still Work in 2023?
Understand why 'Facebook Ads in 2023' remain pivotal for businesses. With a vast user base, innovative features, and e-commerce integrations
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Avishka Laknath Gunarathna
- Sep 9
- 4 min
The Fundamentals of Digital Marketing: A Beginner's Guide
Know the secrets of Digital Marketing Fundamentals. Whether you're an SMB owner or a start-up enthusiast, our beginner's guide paves the w
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Avishka Laknath Gunarathna
- Aug 19
- 3 min
Branding vs. Marketing
Branding vs. Marketing demystified! Dive into the ultimate guide to understanding the unique vibes of both concepts.
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Avishka Laknath Gunarathna
- May 30
- 2 min
Believing You Must Handle Social Media Alone
We often fall into the trap of thinking we need to handle every aspect of our business ourselves. One of the most time-consuming areas is...
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Avishka Laknath Gunarathna
- May 26
- 2 min
Apple | Think Different | Marketing Case Study
Explore Apple's 'Think Different' campaign, a defining moment in the brand's history.
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Avishka Laknath Gunarathna
- May 19
- 2 min
Nike | Just Do It | Marketing Case Study
Explore my in-depth case study on Nike's "Just Do It" campaign - a marketing masterpiece that revolutionized the advertising world.
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Avishka Laknath Gunarathna
- May 14
- 2 min
How Pretence on Social Media Is Damaging Your Growth
Misrepresenting your brand online can lead to a multitude of pitfalls, from customer mistrust to irreparable damage to your reputation.
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Avishka Laknath Gunarathna
- Apr 22
- 1 min
SEO and Yoga Unite to Boost Your Website's Wellness!
Bend, twist, and rank higher with SEO and Yoga combined! Empower your website to find balance and flexibility in the ever-changing digital.
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Avishka Laknath Gunarathna
- Apr 2
- 2 min
The Power of Social Media
Social media has transformed the way we communicate and connect with others.
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Avishka Laknath Gunarathna
- Mar 19
- 2 min
How to Create Effective Marketing Campaigns
Master the Art of Marketing Success. Discover the 6 Crucial Steps to Create a Winning Marketing Campaign that Drives Growth and Revenue.
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Avishka Laknath Gunarathna
- Mar 17
- 2 min
The Top Social Media Platforms for Businesses to Use
Wondering which social media platform is right for your business? This guide has you covered.
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Avishka Laknath Gunarathna
- Mar 14
- 3 min
How you can fully optimize your website
Don't let your website get lost in the search engine shuffle.
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Avishka Laknath Gunarathna
- Mar 4
- 2 min
The Benefits of Digital Marketing for Small Businesses
Discover how small businesses can thrive with digital marketing. Learn the advantages of using online channels to grow your business.
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Avishka Laknath Gunarathna
- Mar 2
- 2 min
Unleashing the Emotional Superweapon
Discover the power of emotion in marketing and advertising. Learn how to tap into your audience's emotions to create content.
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Avishka Laknath Gunarathna
- Feb 26
- 2 min
The Ultimate Guide to Finding the Right Digital Marketing Consultant for Your Business
Find the perfect digital marketing consultant for your business with this ultimate guide.
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Avishka Laknath Gunarathna
- Feb 20
- 1 min
Instagram and Facebook - Paid-for verification
Blue tick verification is now available on Facebook and Instagram for those who are ready to pay for it.
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Avishka Laknath Gunarathna
- Feb 18
- 1 min
Donald Trump Returns to Facebook and Instagram
Donald Trump's ban from Facebook and Instagram has been lifted after more than two years, causing a stir among supporters and critics alike.
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